KURAHACHI.
A Japanese bakery concept brought to life through a warm visual identity and an exploratory bilingual website.
THE DIRECTION.
A little Japan. A sweeter Tucson.
The business need
Present a new bakery idea with a distinct personality and a clear, inviting way to explore the concept.
The approach
A restrained editorial style pairs Japanese-inspired details with warm imagery, bilingual presentation, and a considered product experience.
PROJECT SCOPE.
- Brand presentation and visual direction
- Bilingual website and menu exploration
- A digital foundation for a developing bakery concept
