WILLIAM “WILL” ZABALETA · FOUNDER

People. Brands.
What comes next.

Artist-management experience, creative direction, and practical digital thinking. Brought together for your next chapter.

William Will Zabaleta at a red-carpet music event
Will Zabaleta during his music-industry management work. From Will’s music portfolio ↗

FROM ARTIST MANAGEMENT TO BRAND DEVELOPMENT.

Experience with people.
Ideas for business.

William “Will” Zabaleta brings experience in artist management, branding, and image development to his work with businesses. His background includes managing Geoff Emerick, the Beatles recording engineer.

Through Zabaleta Digital, Will combines that management experience with website development, marketing strategy, and practical business systems to help businesses, artists, and professionals strengthen their identity, reach their audience, and grow.

Talk with Will
Will Zabaleta with Geoff Emerick
Will Zabaleta with Geoff Emerick. From Will’s public music portfolio.

PRIOR PROFESSIONAL EXPERIENCE.

With Geoff Emerick.

Beatles recording engineer

ROLE / MANAGER

Will’s background includes managing Geoff Emerick. This experience forms part of the founder story behind Zabaleta Digital’s approach to identity, presentation, and professional relationships.

Source: NPR reporting, 2018 Event photography in the Getty Images archive

THE WORK BEHIND THE EXPERIENCE.

Identity. Audience.
Real-world coordination.

Will’s management experience spans artist branding, image development, endorsement relationships, and organizing tours and tour dates for bands. He has also worked with Kalisto on talent and brand projects.

That work began long before the current wave of AI tools. The same attention to people, presentation, and practical organization now informs the websites, marketing, and business systems built through Zabaleta Digital.

EXPERIENCE THAT TRAVELS.

From identity
to audience.

Creative direction.
Practical coordination.

Artist image development, tour planning, endorsement relationships, and merchandise brought together through hands-on management.

GEOFF EMERICK / TALENT / TOURING / BRAND DEVELOPMENT

A direct conversation.
A considered next step.

Let’s talk